Experiences to better engage your audience
We use our creativity, experience, and technology to drive results. We've enabled clients to achieve their acquisition, retention and engagement objectives.

Product Strategy

Get expert advice from Jason Goldberg, a startup veteran and product lead who has raised more than $400 million in venture capital. From sharpening your pitch deck to refining your business model to rethinking the product, Jason can help you unleash growth.

Product Growth

We make your product successful and help your users find value by enabling use cases in your core product to help acquire new users and retain existing ones. We optimise growth and remove friction points with a high focus on metrics. We target acquisition, activation, retention, referrals and revenue for your products.

Product Research

We use industry best practices to gather information about your product's purpose, development direction and provide custom solutions which lead to delightful customer experiences. We use surveys and qualitative analysis to identify user needs and their demands during the entire product lifecycle. Before Launch - to identify and prioritise features, Soft Launch - To understand how useful and effective your MVP is, and Post Launch - To study reactions and user behaviour, analyse user satisfaction and identify improvement areas.

User Research

To understand if a product can be successful, one must focus on understanding their users; our Product Experience Team is well versed in different aspects of user research.
  • Qualitative Research - With ethnographic research and user interviews, our team can help you build a deep understanding of user behaviour and help you understand their needs and your product shortfalls.
  • Quantitative research - With a more structured approach, we use surveys, polls, questionnaires etc, to gather measurable data about what users do and test our assumptions developed from qualitative research.
  • During the product lifecycle we use various other methods such as card sorting, A/B tests, tree testing, guerrilla testing etc.

Design Strategy

A beautiful design is only as good as the user's experience. We architect strategies for the most complex apps and create effective testing environments to ensure your users love the product experience. We blend used needs with business goals to help your product grow consistently. With insights gained from user research about customer's habits, behaviours, frustrations, needs, and wants, we craft delightful and simple product experiences. Depending on the product needs we adapt our 5 step design process (Empathise, Problem Definition, Ideation, prototyping, Testing the solution) to align for the best possible outcome.

Product Strategy

Get expert advice from Jason Goldberg, a startup veteran and product lead who has raised more than $400 million in venture capital. From sharpening your pitch deck to refining your business model to rethinking the product, Jason can help you unleash growth.

Product Growth

We make your product successful and help your users find value by enabling use cases in your core product to help acquire new users and retain existing ones. We optimise growth and remove friction points with a high focus on metrics. We target acquisition, activation, retention, referrals and revenue for your products.

Product Research

We use industry best practices to gather information about your product's purpose, development direction and provide custom solutions which lead to delightful customer experiences. We use surveys and qualitative analysis to identify user needs and their demands during the entire product lifecycle. Before Launch - to identify and prioritise features, Soft Launch - To understand how useful and effective your MVP is, and Post Launch - To study reactions and user behaviour, analyse user satisfaction and identify improvement areas.

User Research

To understand if a product can be successful, one must focus on understanding their users; our Product Experience Team is well versed in different aspects of user research.
  • Qualitative Research - With ethnographic research and user interviews, our team can help you build a deep understanding of user behaviour and help you understand their needs and your product shortfalls.
  • Quantitative research - With a more structured approach, we use surveys, polls, questionnaires etc, to gather measurable data about what users do and test our assumptions developed from qualitative research.
  • During the product lifecycle we use various other methods such as card sorting, A/B tests, tree testing, guerrilla testing etc.

Design Strategy

A beautiful design is only as good as the user's experience. We architect strategies for the most complex apps and create effective testing environments to ensure your users love the product experience. We blend used needs with business goals to help your product grow consistently. With insights gained from user research about customer's habits, behaviours, frustrations, needs, and wants, we craft delightful and simple product experiences. Depending on the product needs we adapt our 5 step design process (Empathise, Problem Definition, Ideation, prototyping, Testing the solution) to align for the best possible outcome.
Plg Works

How we do it

  • Research & Strategy - PLG Works
    Research & Strategy
    We use quantitative, qualitative research and heuristic analysis to identify user habits, needs, behaviours, and frustration. This gives us a clear understanding of the design direction.
  • Empathise - PLG Works
    Empathise
    To fully understand users, we need to be in their shoes. User interviews and cognitive mapping help us empathise with them to understand, mirror and share their expressions, needs, and motivations.
  • Define - PLG Works
    Define
    After empathising with users, we move on to the next stage of the design thinking process. Here we precisely define all problems we need to solve for the users. This helps us identify the gap between the current state (that is, the problem) and the desired state (that is, the goal) and create our problem statement.
  • Ideate - PLG Works
    Ideate
    We conduct workshops with the stakeholders and use different ideation techniques such as brainstorming, storyboarding, mind-maps, etc., to develop ideas and solve the defined problems.
  • Prototype - PLG Works
    Prototype
    To validate our ideas, we convert them into tangible forms by building prototypes of varying degrees of fidelity. Prototyping gives all stakeholders a clear understanding of the concept and potential benefits and risks.
  • Test - PLG Works
    Test
    The captured design concepts in the form of prototypes are then tested with the users. These help us gather feedback, identify potential flaws, and analyse the product’s quality, features, and other crucial components. Re-iterating prototypes lead to fixing the product flaws in the testing phase itself, saving cost and time before launch.
Some of our works
Moxie
1
MOXIE
SAAS platform and marketplace for fitness professionals
Moxie was the leading SAAS platform and marketplace for fitness professionals to grow independent businesses during the Covid-19 pandemic. The solution includes marketplace, payments, consumer apps, 2-way interactive livestreaming, video on demand, CRM, reporting, live chat groups, Metabase integration, Hubspot integration.
2
PEPO
Web3 Social
Pepo was a social app that enabled members to be tipped in cryptocurrency tokens for their content creations. The Pepo app was heralded by Decrypt as the most innovative crypto consumer user experience of its time.
Pepo
OST
3
OST
A complete blockchain toolkit for business
Ost technology developed the OpenST protocols for creating Layer 2 ("L2") Ethereum tokens and token economies. Our team also launched the first Ethereum wallet SDK. The OpenSt code was contributed to the Ethereum community and can be found at openst.
Other Services We Provide
Product Strategy Consultation - PLG Works
Product Strategy Consultation
A structured Process to align your product vision with your business goals.

Led by Jason Goldberg

Custom Software Development - PLG Works
Custom Software Development
Build your product with a dedicated team of developers.
UX Design - PLG Works
UX Design
Go to market quickly with a high-quality well designed Product.
Ready to craft products that matter?
Let's get in touch.
PLG Works