How Next.js can improve SEO?​​

What is Search Engine Optimisation (SEO)?

SEO Stands for Search Engine Optimisation. The aim of SEO is to develop a plan to improve your position in search engine results. More organic traffic means more business for you because of the higher rating of your website.

Why is Search Engine Optimisation needed?
It is the internet era right now. The majority of people now spend their time online. Innovations in digital technology have advanced. Businesses engaged in e-commerce now dominate the market. Even traditional offline buying is increasingly done online.

Your company needs an online identity in this fast-paced online environment so that more people can learn about you.

So, SEO will assist you in achieving that.

How do NextJs help in SEO?

Loading speed is one of the most important factors when it comes to search engine optimization and ranking on google, and with NextJs it is faster.

When compared to other popular frameworks, NextJs stands out because it produces HTML on the server (server-side), rather than in the browser (client-side).

We use this JavaScript web framework for building server-rendered static-generated React apps and websites.

It differs from traditional React Single Page Applications because it allows web crawlers to readily discover pages that are built in it. And in terms of SEO, being quickly found is usually a positive thing.

Server Side Rendering:

NextJs pre-render every page by default. This indicates that instead of letting client-side JavaScript handle all of the HTML creation, NextJs generates HTML for every page in advance and because HTML is already rendered before reaching the client, the loading speed is faster even on slower devices.

Meta Tags:

A meta tag basically tells the search engines what the content of that specific page is, what exactly that page is about, and how the search engine should show it.

NextJs has an inbuilt component for adding meta tags to the head.

import Head from 'next/head'

Example:

import Head from 'next/head'

export default function Example(){
return (
  <div>
    <Head>
      <title>Example</title>
      <meta name="viewport" content="initial-scale=1.0,  width=device-width" />
    </Head>
    <p>Plg Works</p>
  </div>
)
}


Simply starting to apply certain meta tags in your application will help you get decent SEO results.

here is a list of some meta tags you need to use to boost your SEO performance.

  • Meta title: Google and most other search engines display this as the page title in search results.

You can add meta titles as follows:

<title> Title of the page.</title>

  • Meta Description: The content of the page is summarised in the meta description. It is frequently used by search engines for snippets in search results.

You can add a meta description as follows:

<meta name="description" content="Place the meta description text here.">

  • Meta Viewport: The visible area of a web page is set using the meta viewport tag. The viewport is used to give the browser instructions on how to display the website on various screen sizes, including desktop, mobile, and tablet.

You can add a meta viewport as follows:

<meta name="viewport" content="width=device-width, initial-scale=1.0">

Stay tuned for more NextJs blogs.




Dnyaneshwari Abuj

Dnyaneshwari Abuj

Beed.